Rivian shares tumble as legacy automakers rev up EV production

TechnologyRivian shares tumble as legacy automakers rev up EV...


Shares of Rivian briefly fell below their IPO price on Thursday in a broader selloff among electric vehicle (EV) makers as the race for market share intensifies with legacy companies ramping up EV production.

Rivian shares fell as much as 16.5% to $75.13, slipping below the debut price of $78 for the first time. They pared losses and were trading down 5% at $85.66 in midday trading.

Other EV makers Tesla, Lucid and Fisker also lost ground, with valuation of the high-flying tech sector coming under pressure against the backdrop of the Federal Reserve’s hawkish signals.

The slide in Rivian shares comes a day after one of its biggest investors, Amazon, teamed up with carmaker Stellantis.

They will develop cars and trucks with Amazon software and deploy electric vans made by Stellantis on Amazon’s delivery network.

“Amazon has invested a lot of money in Rivian… That was a key factor for a lot of people in demonstrating this is a viable company that has a product that maybe relatively unique in the marketplace,” Guidehouse Insights analyst Sam Abuelsamid said.

Rivian shares fell as much as 16.5%, slipping below $78 for the first time since their market debut.
Getty Images

Rivian and Amazon had signed a contract in 2019 to build 100,000 electric delivery vans for the e-commerce giant by 2025. But now the electric commercial vehicle business, a vital market for Rivian, is flooded with more options.

General Motors’ electric commercial vehicle business, BrightDrop, has signed deals with Walmart and FedEx, while Ford is expected to deliver its E-Transit cargo van to customers this year.

Ford F-150 Lightning on display at an auto show
Rivian is coming under pressure as legacy automakers, like Ford, have begun increasing production of electric vehicles of their own, like the Ford F-150 Lightning.
AFP via Getty Images

Deutsche Bank analyst Emmanuel Rosner said the fall in Rivian shares indicates that investors perhaps assumed Amazon would primarily rely on Rivian vans for its EV fleet and perceived the latest announcement as reducing its opportunity.

Meanwhile, General Motors announced the launch of its electric Chevrolet Silverado pickup and Ford is ramping up production of F-150 Lightning, both pick-up trucks that would compete with Rivian’s R1T, at a time it is struggling to stick to delivery dates due to supply chip constraints.

Rivian CEO RJ Scaringe speaking in front of a Rivian truck behind him
Rivian, led by CEO RJ Scaringe, is faced with an electric commercial vehicle market that is flooded with more options.
Getty Images for Rivian

“Investors are probably getting a little spooked by the legacy industry making a comeback,” Abuelsamid said.

Rivian, which still has no discernible sales, is expected to deliver cars to customers this year. Production at its second plant in Georgia, in which it has invested $5 billion, is likely to begin only by 2024.

“It’s still sort of unproven in terms of investability of that as a stock versus some of the other names like Tesla and arguably Ford,” said David Keller, chief market strategist at StockCharts.com.



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