Jeep Quietly Leaves Huge Market

FinanceJeep Quietly Leaves Huge Market

It is an adventure that ends in total anonymity. 

Jeep, the iconic all-terrain brand in the automotive industry, has just quietly left one of the most important automotive markets: China.

The Asian giant is the biggest automobile market in the world in competition with the United States. Automotive brands and manufacturers with global ambitions therefore cannot do without this market.

But growing tensions between Washington and Beijing have made the business climate even more difficult for Western companies in China. In the past, to enter the Chinese market, foreign car manufacturers were forced to join forces with a local group by creating a joint venture.

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